Netflix product (and branding) redesign

A Dribbble product design course capstone project.

Overview

This is a Netflix product (and a little bit of branding) redesign.

Goooals of the project:

Users must be able to switch profiles within 6 actions from anywhere in the app.

A confirmation screen that profiles have been switched is required

Also there must be a visual difference between the interface for adults and the interface for kids

Research

My research found that younger users are having a difficult time switching from their parents' profile to theirs. There are too many clicks in process, or they flat-out couldn't locate the profile switch button.

Design

Wireframes

Wireframes help me with a basic layout and hierarchy. I knew the "switch profile" button needed to be easy to find. I also wanted the navigation to be super quick, (having used streaming services myself.) I opted to design a fixed dashboard to the left side of the screen. That way the user could move quickly up or down to get where they want to go.

UI Design

I wanted this product to be spacious and easily navigable. The primary color palette works nicely with a lot of white space and offers multiple options for buttons, categories, etc. I also used colors that require more attention–like red–for wayfinding.

Branding

This wasn't a Netflix product redesign initially, but I thought it would be fun to redesign their logo and use it as the face of the project. I really needed something for an opening delay screen of the product. (It animates nicely, too.)

Be a pal

Check out my prototype here and leave a comment or some feedback!

Thanks for watching. :)

6

Interviews with little cousins (nightmares)

4

Iterations

9

Screens (and counting)

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