Ad Banner Concept

Early banner Design System concept for the technology and innovation company CPI.

CPI needed a systemised approach to promotional material that worked across both digital and print to tackle the lack of consistency and somewhat siloed design work.

I focused on creating a composition that would degrade well at smaller dimensions with only the text content and our brand extension (the lines and dots). As the promotional dimensions scale up for different use cases such as event banners or social media the composition can accommodate images, video and apply more complex motion design if required.