Youth Talent Agency

// Kick Global is an awaited football agency that focuses on young talents from areas less known for football. The lack of recognition or resources does not stop young dreamers with fierceful hearts full of ambition to stop searching for their dream come true. With the help of Kick Global not only are they introduced to the European youth clubs, learning from the best coaches, but also provided with ongoing guidance and support during their journey. // The main idea and concept for Kick Global's visual identity was a focus on its main audience - young male football players. Each element of Kick’s identity had to be intriguing and unique in order to catch the attention of Gen Z players. The combination of grunge texture backgrounds, yellow neon accents, playful brush strokes, and distorted elements creates a non-existent look among football agencies.