Transforming financial education into an engaging experience
With the level of student debt in the US nearing 1.6 trillion dollars, the College Money Matters organization was formed to take on a unique mission: educating today’s high school seniors and their families on how to pay for college without incurring more debt than they can handle.
The non-profit organization had spent three years conducting research to learn what today’s college-bound students not only needed to know about financing college, but also how they’d like to learn about it.
They then turned to Cecile Rothschild to develop a new website and accompanying digital marketing, SEO, Google Adwords Campaigns and social media program.
The goal: to drive the target audience of students, families and high school counselors to the site, keep them interested, and continuously increase reach and awareness.
Key capabilities:
Development and Design of Hundreds of Illustrations, Some Animated and Some Static
Marketing Materials
Infographics
Video animations, scripting and production
Social Media Content Strategy and Execution
Design and Production of Multiple Animations and Videos
E-marketing Strategy and Execution
Paid Facebook and Linkedin Strategy and Application