YWCA of Greenwich: 100 Years of Compassion
Beyond raising awareness about the institution, I saw an opportunity to deepen understanding of the YWCA brand.
I was brought on to five things:
Realign YWCA Greenwich with the YWCA national brand but in a distinct and ownable way.
Research the 100-year history of the heralded institution and depict it in an engaging information graphic.
Reimagine, design, and write a new brand-aligned annual report.
Create a new brand for the 100th anniversary to be used for development, fundraising, and awareness campaigns.
Reimagine, design, write, and produce a new and technologically advanced website—one that would enable membership and program registrations as well as personalized calendaring.
Preview the web based 2021 Annual Report: https://ywca2021ardev.wpengine.com/
Preview the 2019 Annual Report: