Sterling Street: The Financial Consultants

Sterling Street is an award-winning mortgage advisor with over 10 years of expertise in the financial industry. They approached UNBXD to design a new visual identity to help them create a versatile and premium brand to attract new business but remain approachable to their existing clientele 🏡

"The logotype is neutral and is designed to be modular to accommodate for a range of lock-ups to suit their requirements. The icon is designed to stand alone, to represent the brand attributes by being bold and invoking the feeling of trust. Taking inspiration from a Celtic Knot with two S characters overlapping and merging together. The icon is also used as a secondary asset to give more depth to the brand.

With the colours, Sterling Street wanted to stick with the orange from their previous branding; however, we wanted to use this as a complementary colour, elevating the brand with a green that moves them to a more luxury feel whilst retaining the approachability" - Louis, Designer at UNBXD

We absolutely loved how this turned out! 👏