Nixon.com Redesign

We here at BASIC recently launched the redesign of Nixon’s ecomm platform. We were responsible for strategy, design direction, and front-end dev. Myself being a longtime Nixon fanboy, I was stoked to own design from discovery to QA where we were able to create an end-product largely true to our designs.

This also happens to launch in conjunction with our new agency site where you can find a full case study on the project at http://www.basicagency.com/case-studies/nixon-ecommerce-web-design . It was co-authored by myself as the design lead, and Matt, our CEO/ECD who that talks more to the strategy.

There's also a lot of design explorations, motion studies, findings, etc. that'll be posting up soon in a series of blog posts... so stay tuned for more. (i.e. Pictured is one of 12GB of designs for the homepage)