The Loop

As a child, I loved spending time with my dad. One of my favorite activities to do on the weekends with him was to ice skate or roller skate at our local rinks, where he reminisced about his glory days.This project involves marketing and branding of The Loop, an interactive roller rink experience that merges the past with the future through the implementation of modern technology, creating an attraction that unites generations. The Loop will target Generation Z by creating an experience that allows customers to relate to the throwback culture, while maintaining stylish design, technology, and specific food and beverage options. The five decades of roller skating are represented in three rooms: Skate Date (1950s and 1960s), Roller Disco (1970s and 1980s) and Skate Park (1990s)