Cereal Box Design Tiki Bites

The purpose of this project was to design a cereal box with an original logo/name, a slogan and a mascot. What I have chosen to illustrate is a spiritual figure in the shape of a human head, also known as “Tiki”, very popular in Hawaii. The purpose of their scary-looking expressions is known to frighten away evil spirits. They play an important role in the South Pacific mythology, culture and history.