Cleo - Designing for Growth

Hey fellow designers ✨,

I was asked to integrate an upsell in our app increase the number of users converting to our premium product, the credit builder card. The key challenge was to strike a balance between addressing both, user needs and business requirements.

The design I've created lead to an increase of 45.4% of people who entered the sign up funnel and an increase of 37.3% of new users converting to the card.

You can read the detailled case study here.

Hope you enjoy this, don't forget to press "L" if you like it ❤️