Cult Fitness - Web experience
Our ongoing collaboration with the cult team in re-imagining their visual language across desktop/mobile web experience. This was the 4th major design overhaul we were involved in which focused around bringing the attention back to 'fitness'. Bold, immersive, vibrant and transformational were the keywords of this visual language .
Link to the web experience: https://bit.ly/3NvNlRp
Also link the entire case study
We were involved in the shaping the digital experience for the brand across - product design, branding, motion design, visual design, illustration, design systems.
Thanks for making it all the way!
