Unruly Rex

Scope of Work: Branding, Illustration

The concept of Unruly Rex was born after founder Elinor Dirette kept buying collared shirts from the boys department, the only place she could find cuts that fit. The women’s department let her down again and again with its lack of interesting prints and basic silhouettes. The men’s department had the prints but the shirts simply were too big. Elinor decided to take matters into her own hands and make her own shirts.