Planted – design challenge

Create an online magazine in which failed city gardeners can receive the wisdom of top gardeners regarding urban horticulture and food preparation. Come up with a name for the magazine, design the masthead for its web site, and then set up an intelligent grid for the web site that will accommodate many different shapes and sizes of articles, recipes, reminiscences, photo essays and so forth. One additional constraint: There must be a place independent of the magazine's regular content on each page that highlights a randomly selected plant-shown in seed form-to teach readers about the different kinds of plants they can grow in an urban environment.