WANDRD Homepage

WANDRD creates high-quality, weatherproof bags (and accessories) for travelers, photographers, and creators. Their bags are also great for non-photographers, but they didn’t know how to communicate that effectively, and were worried they were turning away customers who just needed a solid travel or commuter bag.

We organized their site by bag style, activity type, and featured collections, which allowed users to quickly asses the path to take that most suited their needs, rather than have to choose a product right off the bat.

Being photographers themselves, the WANDRD team had amazing photo assets, so we used those throughout the site to highlight featured collections and activity types for shoppers. These show the products in use for photographers, travels, commuters, and weekend adventurers.