MAW – Hybrid Virtual Event

GTECH was given the opportunity to build a fully functional Virtual Event System for Misk Art Week. In partnership with HQ Worldwide Shows, we conducted a thorough study on the event and customised the website that reflected the event’s purpose and delivered a smooth virtual and in-person event experience. A detailed workflow was created to ensure a friendly UI and UX; this encouraged the users engage in the event’s networking system.  

The Misk Art Week (MAW) is an annual event that provides an interactive platform to foster creativity. This 5-day event, under the flagship of Misk Art Institute, aims at encouraging creative conversations, instigates critical thinking and problem solving while creating a positive impact on the creative community.

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