In Luz We Trust – Branding

Branding: Kathie Baptista / Website: Monforte Studio / Copy: Oxford Comma Co.

A delicate balance between feminine and masculine energy, the In Luz We Trust brand was intended to give off a street, underground hiphop vibe, with an influence of chicano culture. The brand is unapologetic and embraces wealth and luxury, while still being true to its roots.⁠ In addition, we developed a social media launch campaign to refresh their feed, transition to new brand, create brand awareness, and ultimately, reveal their new branding and website. To achieve this, we designed engaging social media content that educated their audience about In Luz We Trust, their mission, their team, their courses and created anticipation for the new brand reveal.