A series of illustrations and badge designs for Lush Cosmetics UK.

Lush is a global brand in almost 50 countries.

They have a great brand ethos with 8 core brand values surrounding some of the most important stances to have as a business in the world we live in.

To find out more about them click here

These illustrations were created to be used across brand communication online, in-store and on the product.

So instead of creating designs that solely had 'commercial purpose' we chose to use their brand values as the influence.

Enabling Lush to communicate their brand values MORE, with add engagement... And yes, of course have commercial intent. It's business.

This is for sure my favourite design.

Another important aspect of these designs is that they needed to be simple because their application on the product would be small.

OK maybe this is my favourite :)