JR Elétrica e Energia Solar - Brand Identity

JR Elétrica e Energia Solar (JR Electric and Solar Energy) has already completed 10 years in the electrical energy business, acting in a serious and professional way, aiming at constant growth. The need for a new visual identity emerged from the modernization of the brand for a better positioning on social media.

The lightning bolt, chosen for the project, symbolizes energy and electricity, together with the solar panels. The green color was selected to bring the aspect of environmental sustainability to the brand. The new visual identity was made to represent seriousness and solidity, based on the history and trust of customers in the company, combined with the renewal required for this new professional step of access to new channels of publicity.