obsesión Skin care - Logo design #2

A second wordmark that we crafted for obsesión - a Spanish skin care brand that makes handcrafted products based on the purest plant-based ingredients and fresh herbs.

For the idea, we've focused on crafting a unique wordmark, from where the letter 'o' is derivated and can be used as a standalone symbol. We've done a slight manipulation to the top of the letter, so instead of a basic line, it's actually a little droplet to resemble skin products. Also, we've made a ligature that connects letters 'o' and 'b'.

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Insigniada - Branding Agency
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