See Digital - Brand Identity

See Digital is a Romanian digital video production studio who looks beyond the ordinary, always aiming to reach the “uncommon” through “sincere” productions.

Often sincere was understood as “ugly, unpleasant, too real”, when actually it's more about the sincere emotions that good stories can elicit. Actually this emotion creates the beauty in video, the rest being technology and skillfulness.

Concept

The lynx, well known for its your extremely acurate distance vision, is the the Romanian national animal.

The name lynx originated in Middle English via Latin from the Greek word λύγξ derived from the Indo-European root leuk- ('light, brightness') in reference to the luminescence of its reflective eyes.

Logo concept is symbolizing light, as well as visual production, through a lynx with bright eye icon, resulting in a remarkable and unique brand.

Dynamic Brand

To make the identity strong, dynamic and immersive, the lynx icon must be

eye-catching from a simple line small size one color version to a colorful mascot.

📮Want to say hi? 

Drop me a few lines at contato@maycon.design

Maycon Prasniewski
Working on the thin line between design and illustration.
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