UX Persona | UX Research NFT Marketplace

After summarizing user interviews, we created user personas that are used to understand customer behavior, actions and needs the main focus, key behavioral and prospect characteristics that are important in the product. User personas help us understand who our customers are, empathize with them, and understand their goals and motivations.

NFT marketplace development is a unique opportunity for individuals to show up and represent their collectibles to encourage effective digital asset management.

Full version of the research on Behance: NFT Marketplace UX/UI Design | UX Research

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