Empathy map | NFT Marketplace

Primary target customers of the NFT Marketplace are artists and art galleries who want to enter the NFT space. One of their fundamental pain points is that they are not technologically savvy. Therefore, they do not understand blockchain technology well enough to approach the NFT market. They are curious about NFTs because they see and hear news about their lucrative potential. Ultimately, these art galleries want to utilize NFTs to generate new revenue streams.

Full version of the research on Behance: NFT Marketplace UX/UI Design | UX Research

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