Ikigai Network

Brief

Ikigai Network logo design. Ikigai Network is a platform that aims to inspire people to follow what they love, by connecting them with like minded individuals with similar passions and aspirations.

Ikigai is a Japanese concept based around nurturing a well balanced lifestyle, or "a reason for being". It is a concept that drives people to live their best life, and to find the time to develop their passions.

Design

For the overall colour scheme scheme, I kept to a restricted pallet of similar shades. I chose a shade of pink, as it is a light but passionate colour that embodies the pillars of the brand.

Product

The logo behind Ikigai Network had to convey the idea of nurturing relationships that help people grow through the connections they make with others.

While studying the concepts of Ikigai, I developed a logo that resembles both of these concepts, while maintaining the natural brand ties.