Picstars - Brand Cockpit

Client: Picstars

Industry: Influencer Marketing

Role: Lead Digital Designer (contract)

Wireframe and design an advanced and emotive influencer marketing campaign performance tool for global brands such as Audi, McDonalds, Mercedes, Walt Disney, Universal Music, Hasbro, Heineken, Lipton, and Storck brands, etc. The

product should allow brands to view and understand the performance of their influencer marketing campaigns on the campaign, channel, post and creator levels against Target KPIs, provide a comprehensive UI and UX to filter and sort Influencer Posts and Creator performance according to key performance criteria, to empower Brands with the ability to download campaign media content and export report data in various formats, all while being designed in a scalable framework for future versioning/feature build outs.

Project included:

• Branding adaptation for this new platform and build out of comprehensive UI Kit

• Whiteboarding sessions to build user journeys through user research findings

• Wireframes

• A/B testing of UX and UI

• Clickable full design prototype

• Design-to-developer handover

• Design UI/UX QA