You Do You - Hair accessory shop

ABOUT THE BRAND

You Do You offers beautiful hair accessories for special occasions and just to have fun in everyday life.  We wants to offer hair accessories that are good for your hair and not damaging it by wearing it. Our vision is to look your best and be confident with it. It's always possibility to look better with beautiful accessories - we believe that "Love is in tha hair".

CHALLANGE & OUTCOME

The design came natural and I was struggling with the logo in the beginning and I knew I wanted to create icon with the words YOU. I used hand sketching techniques to play with the letters. We are so happy with the outcome and color choices. We created elegant atmosphere over the brand with luxury & gold look.

THE STORY

You Do You is Icelandic hair accessory shop owned by best friends, one of them is me. We wanted to create a shop with focus on beautiful hair products that are better for your hair since my friend, Katrin is a hairdresser and I'm designer, gathering our strengths and do something together since we live in different countries.

WEBSHOP

I use Shopify to build stores and that is what I did. I used Narritive theme and adjusted it to our brand identity. I used the colors from the brand to create warm, feminine and elegant style. 

SUMMARY

Overall it is a great project, I'm constantly working on it. The outcome of the brand look I'm very happy with​​​​​​​, I reached the coal to create elegant look with feminine and modern atmosphere.