Bold brand palette for Kanpur Fashion Week, a fashion show....

Kanpur is a very colourful city and fashion is a very colourful field. Hence the brand palette of Kanpur Fashion Week needed to be bold and vibrant. We went with a very warm and strong palette primarily based on red, maroon and yellow to support the colours of the glamourous event. A fashion show is a vivid affair and the brand palette of the event shouldn’t shy away.