Typeface exploration. Absolut vodka

Font is one of the tools you use to give individuality to the work. In the best case scenario you would create a custom typeface, which will reflect the vision of your composition, but not always you have this wonderful opportunity. This publication is showing the working process on choosing the right font for the “Absolut thru Zabarsky” project.

I have chosen five typefaces and designed this page to showcase how significant a font can affect the composition.