How Does Robinhood Make Money?

Cover art and landing page hero illustration for Alpaca's Robinhood eBook that explains their revenue model.

This demand generation project was a gated piece that helped raise Alpaca's leads by 250 page views and 100 downloads after the first days it was launched. This, along with another similar piece, pushed Alpaca's MQLs past its Q1 2022 goal of driving in 1500 leads in marketing.

This project was such a great opportunity to apply my love for the effect of layering and framing in flat art illustration!