Drasil - Branding concept

Hello fellow designers!

Here's the first branding proposal for Drasil. I decided to share it with you even though the client chose the second proposal (which will be posted very soon too). It was a difficult decision for the to choose between the two, they said.

The concept

Creating and building something great — turning your idea into reality, is never a straight line journey. In fact, if we were to imagine this journey as a line, it would be a messy line. Drasil is here to give you the magic you need to build the future you imagine. The journey still won't be a straight line, but it will be a more clean and foreseeable one.

Hence, the curvy, but clean line forms Drasil's logo. Along with its messy counterpart, it's creating a contrast and carries the story behind this visual identity design.