Wildfern Branding and Apparel

New brand work for YouTube plant hobbyist, Wildfern. It’s always so exciting to create visuals for a passion and hobby of your own. Fern is edgy, original and vulnerable to her subscribers and audience. YouTube viewership is all based on the personal connection between the influencer and the audience. I wanted the brand to reflect this connection while being unique to her field of work and embodying her personality.