Fjord Bakery | Branding
Fjord bakery & cafe is a modern and traditional Norwegian cozy
establishment offering delicious pastries and coffee, good service.
Fjord Bakery is aimed at the middle and older generation. The positioning
of this coffee shop reflects the habits of the older generation and helps
the brand to be closer to its target audience, merging with it.
The core of the target audience is people over the age of 25 who often
visit expensive restaurants and constantly travel.
Traditionally, the expensive style reflects the basic idea of the
communication strategy - to speak in the same language as the
audience about the things that they care about. Delicious pastries and
coffee, high quality service and professional approach.
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