Absorbent Minds Montessori Child Care / Kindergarten Logo

The winning logo design for Absorbent Minds Montessori!

Absorbent Minds Montessori is an early education and day care centre soon to open in the Moreton Bay region, becoming the first childcare centre of its kind in the area. The Montessori approach encourages children to learn at their own natural pace, creating an environment that promotes self-confidence, independence and a lifelong thirst for knowledge.

The centre will be custom built to create this learning environment, using natural materials wherever possible, and employing educators specially trained in the Montessori approach. The target demographic is sophisticated and ambitious parents with an understanding of the Montessori method.

Our brand identity had to be professional and sophisticated, appealing to the parents in our target demographic, whilst remaining friendly and appropriate for the sector. We will avoid childish clichés that are commonly used in day care brand identities.

The winning concept utilises the same silhouette again, but communicating the absorption of knowledge in a different way. In this symbol the child’s mind is symbolised as a seedling which is growing as they develop. This is also a nod to the sustainable build of the centre itself, and their ambition to be a completely paper free and eco friendly service. The colour green consolidates this, whilst also being gender neutral.