Jewelry house «Золо.Те». Brand identity
«Zolo.TE» is jewelry where quality is tested over time. After all, our off-line stores have been on the market since 2003.In our range only jewelry from the best Ukrainian plants and factories.
Customer tasks:
Combine a network of jewelry from threeoutlets in one brand.
The name is an emphasis on the word «Zolo»- gold, jewelry аnd the application
«TE» - popular domain of the city of Ternopil, where they areall offline stores of the company.
My ideas for graphic solutions:
📌 Emphasis on ornament as an element of ethnicity for emphasis on Ukrainian production;
📌 Use a period or hyphen between the two components of the word «Zolo» «TE»;
📌 Emphasis on the letter «З»;
📌 Style: concise, minimalist, monochrome, elegant, ethnic.
Country of implementation: Ukraine. Ternopil
Date: November 2021