iWills

Overview

The founders have a mission to create awareness of legacy planning and the need to have a tool that is easy to use. Hence, the design of iWills was designed with the intention of providing easy access to estate planning services for everyone. 

From the ground up, we worked closely with the founders and partners on crafting the brand direction, mapping various user journeys, created a WebApp that acts as the main marketing site as well as the platform for users to plan their estate.

Highlights

• Designed an impactful and meaningful product to aid mass market users in estate planning through simple steps.

• Conducted branding workshop with founders and its legal partner to align on brand direction.

• Created brand logo, customised illustrations and iconography.

• Crafted style guide to drive brand consistency. 

• Designed with user journeys in mind to keep users informed throughout their digital journey.

• Supported handover of design assets to development team.

Give Us A Challenge To Solve

We’ll try to find the way to through design thinking

Please kindly visit our website www.greydientlab.com or you can contact us -wittawat@greydientlab.com