Gideon.ai
Robots are the stars, but humans run the show. Gideon makes sure to keep the human feel in their brand & this was very important for the design to communicate. From visual assets that include people whenever possible, bright colors drawn from the brand's new redesign or a simple use of round borders in typography and shapes. It all helps distance the art direction from an overly techy look to a more natural visual language, making the site feel friendly & approachable. Full website - Gideon.ai
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