Lice - Hospital Motion Graphics
Motion Graphics work for the Volunteer Service of the Children's Hospital of Buenos Aires, a project created with After Effects that includes 2D Character Animation. The video aims to identify both children and volunteers, bringing them together to communicate their values in a simple, fun, and friendly manner.
The service is a place of hope and love. Its kindness is portrayed with a flat aesthetic, featuring gentle curves, childlike pictograms, and doodles. The compositions are not visually overwhelming, and the text is properly prioritized for a harmonious reading experience. Characters were used as a catalyst and conveyors of the piece's idea, and these characters are animals and people that exude a childlike tenderness.