Hero Meals Logo

Hero Meals is a delivery service ready to save your day by providing healthy, affordable and delicious ready-to-eat meals without the stress or costs of an ongoing subscription plan. Our goal was to develop a versatile and clean brand aesthetic that would appeal to a broad audience and reflect their diverse range of food offerings. To subtly incorporate the "hero" theme (without being too literal or masculine) we created this logomark, using the “h” as an abstract interpretation of a superhero flying upwards.