RENAULT NISSAN MITSUBISHI strategic Alliance

Logo redesign for RENAULT NISSAN MITSUBISHI strategic Alliance.

The first and main task was to make the logo work in all sizes, not only in large sizes. Due to excessively thin lines, the logo ceases to be read in a small size and loses its expressiveness.

The second task was to make the text part of the logo (logotype) not look like a bunch of letters stuck together but to be legible.

The third task was to create the correct balance between the symbol and the logotype.In the slides, I did a comparison of the current logo and the new logo with different popular brands side by side.

You can find more useful tips in my articles on the Medium.