IKEA BD

Over two billion people shop in IKEA with range of 12,000 products in 500+ sales locations in 59 countries and online. But as digital becomes increasingly important—IKEA needed to modernize and transform their business in local directions.

What needed:

• New vision for transformation

• Belaya Dacha site redesign

• Redefined in-store digital

Referring to the Skapa design system we redesign the store Belaya Dacha, using single source of truth for global button styles, iconography, interaction patterns, and motion libraries brought to life in one React Storybook component library. New design features provide more relevant product browsing and interactions, personalized recommendations and shopping lists, and seamless checkout processes—all tailored to the shoppers’ preferences and needs. As result we have new experience led to greater efficiency, richer engagements, and incremental revenue.

Interested in learning more about any other projects? Reach out to artyomvelychko@gmail.com