Mellis Branding & Packaging Design

Reimagine Foods is a brand incubator partnering with social media influencers to create innovative plant-based food products. They approached us with the idea of forging a product collaboration with health and wellness influencer, Melissa Metrano to create Mellis. Their goal was to create a healthy plant-based protein powder, packed with superfood ingredients and prebiotic to fuel you throughout the day. The name Mellis comes from the Sweedish translation of “snack” and also hints at Melissa’s first name. The goal for the brand identity and packaging was to capture Melissa’s warm personality, and appeal to thousands of women who look to her account for daily health, exercise and beauty tips.