MyNextSeason Rebrand

MyNextSeason partners with companies to ensure that strategically important career transitions happen well. Transitional seasons can often be filled with doubt, uncertainty, and anxiety. MyNextSeason enables those individuals to find clarity, purpose, and enhanced capability through those transitions. Because of the need to instill confidence in companies helping their workers during transitions, it was clear that this brand needed to be approachable, credible, and positive. It needed to convey that the transitional season could actually lead to something better and could be a time filled with anticipation rather than anxiety. The brand identity is built around a color palette that references nature, and a serif headline typeface that feels elevated and refined.