Anteaoch Tea Brand Identity

I have been working on a branding refresh for my friends at Anteaoch in Misahualli Ecuador. I am stoked to share the progress I've made. The goal was to take their branding in a direction that honors the bright and rich diverse culture of Ecuador. We also had the opportunity to collaborate over their mission statement,

" Anteaoch exists to empower Ecuadorian communities, eradicate poverty, and cultivate sustainability through commerce and education. "

Every purchase of Anteaoch tea provides education to the children of Misahualli and jobs for their families. In the design there is a sun & guayusa leaf. Guayusa is a super food native to Ecuador its packed with antioxidants and full of sustainable energy. Trust me this stuff got me through college.

Let me know what you think! Always excited to hear feedback.