PCPartPicker Mark

When I joined the team at PCPartPicker in Oct one of the first things I worked on was an updated branding mark. The current one has a solid concept, but suffers from some legibility issues when scaled at small sizes.

I set out to refactor it using a slightly adjusted color palette, bolder lines, and careful spacing along a hexagonal grid. The idea of a "highlighted part inside a custom computer" still remains, but now the mark has better symmetry and is ultimately more focused.

Next up is to get this on a die cut hexagon sticker and some t-shirts. :)