Agroemex Labels Design

Back in 2016 at university, a project was assigned to my class regarding Agroemex, the goal was to support the cooperative with a new style of packaging to reinforce its branding, while not modifying its logo at all, if the brand accepted the design me and my teammates would receive a perfect grade on class on that semester. My teammates and I decided to inspire us in the cultural aspects of the "itsmo oaxaqueño" which is a very characteristic rural art from Oaxaca. Although we took various aspects of said art style the objective was not to make the product only to rely on its production origin but also to look like a full-fledged product that could compete with established brands on shelves.