emBlue | Global website
Emblue requested the rewarding challenge of redesigning the global experience of their corporate website to stay positioned in a demanding and competitive market.
About the skills put into practice:
✅ Roadmap and setting deadlines.
✅ Heuristic evaluation of the original site.
✅ Benchmark of competitor´s websites.
✅ Sitemap evaluation and iteration.
✅ Moodboard proposal.
✅ UI Kit (Typography, color readjustment, custom illustrations and icons, composition)
✅ Redefinition of the content (a coordinated work with Emblue´s marketing team)
✅ Sketching, wireframing and prototyping.
✅ Hand-off and testing.
✅ Weekly meetings and coordination.
[2017]