Liverpool English Pub
The symbol of Liverpool is the liver bird which like phoenix or sirin birds exists in mythology only. Of course it is not the only symbol of the city, but also its famous football club. The ‘pool’ element in Liverpool is the reference to the city’s proximity to the sea. Following our research, we decided to combine three main elements into the pub’s logo: the liver bird, the sea and the specific heraldic design style used throughout Great Britain’s history and dates back to the time when Liverpool was founded. These elements were chosen to contribute to the brand identity.