Texas Instruments Branding Site

As the Lead Designer for Texas Instruments, I worked with a team of marketers and communicators to develop TI's brand and voice. I designed and illustrated the graphic elements of the presentation, including the graphic style for TI overall. I also designed the website for communicating the brand guidelines to employees and communicators.

I redlined the specs for the layout of the website and mobile version. I worked with developers to make sure the production of the website was pixel perfect.

In addition to the website, I designed a presentation of brand guidelines and several other promotional marketing materials. As a result, leadership was very happy with the guidelines and the effort was successful in aligning all departments with the official brand of TI.