Brand Identity Design for Barber Shop

Brand strategy and identity design for a barber shop in Darwin, Australia. New owner Emma Dinnon recently acquired the business and engaged Ulysses Design Co to help with her brand strategy and identity design. The barber shop previously had a reputation for being too butch and unapproachable. The project objective was to soften the brand image and create a more inclusive identity design. Emma wanted us to create a more modern and playful brand identity to attract a more progressive and varied audience. Check out the case study on our website.