CHI: theoretical mixed-use real estate development proposal
CHI is the winning theoretical mixed-use real estate development envisioned for the NAIOP University Challenge 2021 hosted by NAIOP, the Commercial Real Estate Development Association. This organization consists of developers, owners and investors of office, industrial, retail and mixed-use real estate. NAIOP chapters across the country sponsor an annual competition, the University Challenge, to provide students with an opportunity to compete in a head-to-head real estate competition.
In San Diego, teams from UC San Diego, the University of San Diego and San Diego State University compete to develop the highest and best use for a real, development site in San Diego County. Teams address issues such as financing, sustainable development, market analysis, affordable housing, site design, transit-oriented development, community benefit, entitlements, feasibility and investment returns.
My role as the Lead Brand Designer led me to develop the naming of the site by considering the location of the site and its potential involvement with the Convoy Pan Asian Cultural and Business Innovation District and how the site aims to create a diverse community that foster economic prosperity along with cultural engagement. Using my knowledge of graphic design with the help of a few YouTube tutorials, I created the cover and layout of the final report and presentation.
Team Members: Katharina Shultz, Logan Swanson, Khalid Akhrass, Justin Kim, Kristine Shen, Drew Harris, Harry Liner, Thiri Su, Rebecca Chan
More on the visualization:
The perspective shown displays the view from the center of the open space along Clairemont Mesa Rd. This view showcases the vertical mixed-use facilities of The Atlas Collection, which are 2 high-tech office buildings with a ground floor open-air collection of Pan-Asian eateries called Pan-A. Architectural visualizations have always been fascinating to me and I hope to be able to create more complex and aesthetically-pleasing imagery in the future.
See part of the final report designed by me here.