Ohi DTC Playbook

As a visual designer at Ohi, my goal was to produce enticing graphics for a digital resource for DTC brands and help Ohi establish itself as the instant delivery expert with its growing info library.

After reading the content and understanding what the project goals, I prototyped several cover designs to finally arrive at an art direction for the playbook as a whole. With feedback gathered from the Marketing team, I fleshed out the design for the entire playbook, focusing on information layout and visual consistency of illustrations.

Since launch in early March, it has generated over 100 downloads and has helped Ohi generate lots of qualified leads.

Programs: Figma, Illustrator, Procreate

Download full playbook here.